Who are we
Coinmerce Group is a Dutch-founded European crypto services company consisting of 3 pillars: brokerage, asset management and proprietary trading. Transparency is our core value, and our open-door policy supports collaboration, innovation, and team spirit in our offices in Schiphol-Rijk and Nijmegen. With over 150 talented colleagues, we’re shaping the future of crypto together, are you ready to join us?
What we offer:- Innovative work: be part of a team advancing new technology within the crypto industry.
- Modern workspace: enjoy our workspaces located at Schiphol-Rijk and Nijmegen
- Team events: engage in monthly team events and bonding activities.
- Commuting & pension: receive commuting allowance and a solid pension plan.
- Benefits & wellness: 25 vacation days, monthly chair massages and Alleo benefit program.
- Extra perks: A €250 home-office setup budget after completing your probation period.
- Yearly learning and development budget of €2.000.
About the role
To strengthen our marketing team and elevate our brand to the next level, we are looking for a creative and strategic Brand Manager. As a Brand Manager at Coinmerce, you will play a key role in shaping and executing our brand strategy, ensuring consistency across all channels while driving brand awareness and customer engagement.
ResponsibilitiesDevelop and execute the brand strategy in line with Coinmerce’s mission and values.
Ensure brand consistency across all touchpoints, including digital, print, product, and partnerships.
Collaborate with cross-functional teams (Marketing, Product, Compliance) to align branding efforts.
Manage and evolve brand guidelines and visual identity.
Monitor brand performance and customer perception using relevant data and insights.
Lead campaigns that strengthen brand recognition and engagement across European markets.
What you bring
3+ years of experience in brand management, marketing, or communications roles.
Proven experience in tech, fintech, or a fast-paced digital environment; experience in crypto is a plus.
Strong understanding of brand strategy, positioning, and storytelling.
Excellent project management and organizational skills.
Creative mindset with a sharp eye for visual details and design.
Strong communication skills and the ability to influence across teams.
Fluency in English (Dutch is a plus).
Familiarity with tools like Adobe Creative Suite, Figma, and CMS platforms.
Nice to have
Experience working within regulated industries such as financial services or crypto.
Understanding of SEO, content marketing, or performance analytics.
