Who are we
Coinmerce Group is a Dutch-founded European crypto services company consisting of 3 pillars: brokerage, asset management and proprietary trading. Transparency is our core value, and our open-door policy supports collaboration, innovation, and team spirit in our offices in Schiphol-Rijk and Nijmegen. With over 150 talented colleagues, we’re shaping the future of crypto together, are you ready to join us?
What we offer:- Innovative work: be part of a team advancing new technology within the crypto industry.
- Modern workspace: enjoy our workspaces located at Schiphol-Rijk and Nijmegen
- Team events: engage in monthly team events and bonding activities.
- Commuting & pension: receive commuting allowance and a solid pension plan.
- Benefits & wellness: 25 vacation days, monthly chair massages and Alleo benefit program.
- Extra perks: A €250 home-office setup budget after completing your probation period.
- Yearly learning and development budget of €2.000.
About the role
As a CRM Marketer at BLOX (crypto brokerage, part of Coinmerce Group), you will play a key role in driving customer retention, engagement, and growth through targeted CRM campaigns. You will be responsible for developing and executing email, in-app and push notification strategies that enhance the customer experience and support the overall growth of our user base. Working closely with Product, Marketing, and Data teams, you’ll use data-driven insights to create personalized content and campaigns that keep our customers informed, engaged, and loyal. This is a great opportunity to work within a fast-paced, dynamic industry and make a direct impact on our business.
Responsibilities
Develop and implement comprehensive CRM strategies to drive customer retention and engagement across email, push notifications, in-app and other channels.
Collaborate with the Product and Marketing teams to create personalized campaigns tailored to user segments and behaviors.
Utilize customer data and insights to optimize lifecycle marketing strategies and enhance user experience.
Conduct A/B tests and analyze campaign performance to refine strategies and improve ROI.
Manage customer communications, including product updates, promotions, and personalized offers.
Work with the Data team to leverage analytics and KPIs for continuous optimization of CRM campaigns.
Monitor key metrics such as user engagement, retention rates, and lifetime value, making data-driven decisions to achieve business goals.
What You Bring
2+ years of experience in CRM marketing, preferably within the crypto, fintech, or tech industries.
Strong knowledge of CRM platforms (e.g., Braze, HubSpot, Salesforce, ActiveCampaign, etc.) and CRM/email marketing tools.
Excellent understanding of customer lifecycle management and segmentation strategies.
Experience in creating and executing personalized campaigns using customer data insights.
Proficient in A/B testing, campaign optimization, and performance analytics.
Strong project management skills, with the ability to handle multiple campaigns and initiatives simultaneously.
A keen eye for detail and excellent communication skills.
Nice to Have(s)
Experience in the cryptocurrency or blockchain industry.
Familiarity with mobile app push notifications and in-app messaging.
Knowledge of SQL or data analysis tools.
Previous experience with automated marketing tools and customer journey mapping
